At Genesee Capital Advisors, we feel we can be cost-effective by essentially taking out the middleman. That’s why our clients’ investment portfolios are managed completely in-house without the use of third-party money managers. We manage our portfolios on a discretionary basis, which allows us to respond to various market conditions without having to speak with every single client before making a portfolio adjustment. We have aligned the incentives between us and our clients by managing our investment portfolios on a fee-only basis. Our clear, well-articulated investment process is designed to minimize risk while achieving above-average returns. Participating in up markets clearly is important; however, we feel that protecting our client’s portfolios from substantial losses takes an even greater priority. That is the foundation of our investment management strategies.